Description
Toyota came with an epic product launch for their Toyota CH-R: an unforgettable drive-through theatre experience called ‘The night that flows’. This amazing event took place in Londen, but our very own influencer agency 3sixtyfive made sure everyone in the Netherlands could enjoy it as well.

Challenges
We knew upfront that this experience was once in a lifetime, and capturing such a happening can be hard. How can the audience at home experience it the best? 

Solutions
Influencer Laura Ponticorvo in combination with Snapchat goggles was the perfect match. Not only are influencers experts in capturing content, they are also a major touchpoint with the target audience. The content we created with Laura was exactly what Toyota needed.

Impact
With the Snapchat goggles, Laura created multiple 10-30 second videos for her fans, who experienced the event almost literally through her eyes. She reached over 504,000 views and the stunt even won a Bronze Lovie Award in the category of Online Advertising - Social Media

Orchestrate your digital marketing with us.

Programmatic Ads

Buying advertisement spaces by using intelligent software.

Copywriting

Writing stories that may be selling or entertaining. 

Video and Animation

Writing, casting, directing and editing video and animated content.

Creative Storytelling

Communicating messages in unexpected and interesting ways.

Mobile Applications

Designing and developing applications for smartphones and tablet computers. 

Are you ready?

Get in
touch.

+31 (0)023 727 1077
[email protected]
Come check out our historic gaming collection.